What makes hot beverage vending machine cups eco-friendly? A research into consumer views and preferences

نویسندگان

چکیده

Purpose This study aims to gain a first explorative view on what intrinsic/extrinsic attributes generic cup for hot beverage should possess be perceived as eco-friendly, and how some of could influence consumers’ purchase decision willingness pay (WTP) that dispensed by vending machines (VMs). Design/methodology/approach A questionnaire was developed in 2021 sent all students an Italian university campus. For the goal, were asked assign score eco-friendly using five-point Likert scale. second aim, choice experiment with six scenarios developed. Findings Both intrinsic extrinsic play key role shaping students’ opinions preferences. Results indicate are attracted idea communicates its environmental properties through corresponding labels information, it is made materials guarantee biodegradability, recyclability or reusability. Originality/value The research represents academic attempt provide viewpoint importance cups beverages able perceptions consumption choices VMs.

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ژورنال

عنوان ژورنال: British Food Journal

سال: 2023

ISSN: ['0007-070X', '1758-4108']

DOI: https://doi.org/10.1108/bfj-03-2022-0263